I came from a poor family, so did my husband and our parents. We never looked for charity at Christmas or any other time. I think people need to really think about what is most important, not a ton of toys, getting a video game or all that other popular stuff. I've found most children delight to getting anything, from a homemade doll, even a made doll bed.
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Sometimes when you are telling family members what you would like for Christmas, there is confusion. I know that sometimes when I am buying for someone, I wonder "is this the right item?"
I have two boys that look forward to that magical Christmas season. They understand all about receiving and opening gifts, maybe too well.
Encourage your kids to make a wish list. Every time they see a toy they want on TV or in a magazine, remind them to add to the wish list. Emphasize that this is a WISH list - not a demand list.
Children want a lot of things. When my children were growing up, I would put everything they asked for on a list. Items had to be in our budget to be included on the list. A few weeks before their birthday or Christmas, I would have them look at the list and circle the 3-5 items they wanted the most.